Data Marketing Components that Work

Every Web shop on the planet should embrace the new schema.org standard, promoted by Google, Bing, Yahoo, and Yandex, because

1. Products will be displayed in a more attractive form in the search engine results pages (SERPs). This is known as rich snippets.
   
2. This data will become relevance signals, and offers will rank better for specific queries, e.g. based on your location, payment methods, or other granular data.
   
3. It will help Google etc. to understand a vertical domain better so that the overall quality of search for a particular industry will increase.
   

However, while the principles of Semantic SEO are simple, the mastery of implementation is a task for experts. If you are a major e-commerce player, your page templates will be used for thousands of different products, and populated with actual content tens of thousands of times per day. By whom will you want to get this development done – your standard developer who just tries to grasp the idea from visiting the schema.org specification on the Web or the people who wrote the e-commerce core of schema.org?

We cannot hide that we are proud of the official acknowledgment of our work in schema.org:

In many cases, just a few page templates need data markup patterns. But those are mission-critical, so have the implementation done by the best people in the field. With all due modesty, we can claim, that's us. After all, we designed the e-commerce data model for schema.org.

We will be happy to work with you on implementing the biggest innovation in online marketing since search engines: Marketing with structured data. Here are a few examples of what we can do for you:

Developing Schema.org and GoodRelations Patterns in RDFa and Microdata

Based on a systematic analysis of your products, your available data, and your competitors, we will develop step-by-step instructions of how to add structured data to your sites so that you maximize the visibility of your products in search engines, mobile applications, and browser extensions.

Marking Up Datasheets to Distribute Product Feature Data

If you are a manufacturer or commodities, it is particularly promising for you to expose product feature data ("datasheets"), because if done right, search engines can use that data for augmenting any page on earth that tries to sell your products. You have an enormous lever to help your distribution channels to articulate the true value proposition of your products.

Extensions for Vertical Domains

While schema.org provides the generic GoodRelations data model for e-commerce, you may need to extend this with additional classes and properties for your industry, be it automotive, real estate, retail, or tourism and travel. We will tell you how to do this so that simple services will get the basics and advanced services find the additional information with ease.

Data Markup in Content Delivery Networks (CDN)

The textbook examples of adding structured data don't work as expected if you use advanced techniques for fast delivery of Web content, e.g. load balancing components or content delivery networks (CDN). We will point you to pitfalls and provide solutions.

Linked Data Solutions

In some industries like news, automotive, and the life sciences, the latest Linked Data standards for publishing data over the Web are beginning to gain traction. Based on our deep understanding of the underlying technology components, from HTTP to RDF, RDFS, OWL, and SPARQL, we can design and implement solutions that scale.

Last But Not Least: Let Your Developers Learn from Us

We will provide step-by-step instructions, custom-tailored to your site and lines of business. With our patterns and solutions, your development team will make fast progress and learn on the job - but with the safety net of personal guidance by the leading researchers in the field.