Hepp Research GmbH

Businesses of all sizes are rushing to use rich products and offer data for better visibility of their strengths and features on the WWW.

The challenge in doing so lies in achieving three goals in one turn:

• Semantic Search Engine Optimization: Making sure that all of your products and services appear in Google Rich Snippets and Yahoo SearchMonkey with price and product information, reviews, and images.
• Visibility in the Social Web: Your Web site must provide all of the hidden data mark-up for Facebook and other social Web applications, so that your customers can recommend your products to their peers with a single mouse-click.
• Feeding the Web of Data: Every day, new Web applications appear that honor structured data about your products, stores, opening hours, pricing, warranty, or payment options for novel recommendation or mobile services.

Why Us?

Prof. Hepp is the inventor of the GoodRelations vocabulary, the centerpiece for e-Commerce on the Web 3.0, now adopted by companies like Yahoo, Best Buy, Overstock.com, and many others. His work and expertise is being appreciated by major search engines and leading enterprises in various industries, namely retail, automotive, and information technology.

Our lab has been involved in several major launches of using GoodRelations and related technology for articulating value proposition on the World Wide Web. In particular, we offer the following types of services:

• Developing data patterns that create the most of Web visibility from your existing databases and cater for all relevant data consumers.
• Developing domain vocabularies for your vertical domain or individual enterprise.
• Data marketing strategies in the form of executable guidelines of how to use GoodRelations, RDFa, Rich Snippets, and other techniques for your competitive advantage.

Can't my Web Developers do it on their own?

Unfortunately, the best way of adding rich data to existing sites is not as obvious as the recipes provided by Yahoo and Facebook suggest, because feeding all novel applications with one solution requires skills, expertise, and tools that even the best Web developers typically lack. Asking your current developers to acquire those skills on the job will put both your deadlines and the quality of the results at risk.

What's your recommendation?

Rather than turning your development staff into Semantic Web experts, ontology engineers, or linked data specialists, contact us and we will provide a step-by-step recipe, custom-tailored to your site and lines of business. With our patterns and solutions, your development team will make fast progress and learn on the job - but with the safety net of personal guidance by the leading researchers in the field.