Get Ready for the Biggest Innovation in Online Marketing Since Search Engines
Structured data in RDFa and HTML5 microdata syntax has become a strategic instrument for making the strengths of your products and services heard and visible on the Web. While traditional Search Engine Optimization (SEO) tries to bring you on top of all searches, i.e. "talking louder", visibility optimization on the Web of Data is about articulating your value proposition more precisely using small chunks of machine-readable data piggy-backed onto your existing Web infrastructure.
The Hepp Research Academy offers regular and on-site training on data marketing with schema.org and GoodRelations by the best experts in the field.