Hepp Research GmbH

GoodRelations, Linked Data, and RDFa for Data Marketing

GoodRelations in RDFa syntax has become a strategic instrument for making the strengths of your products and services heard and visible on the Web. While traditional Search Engine Optimization (SEO) tries to bring you on top of all searches, i.e. "talking louder", visibility optimization on the Web of Data is about articulating your value proposition more precisely using small chunks of machine-readable data piggy-backed onto your existing Web infractructure.

The Hepp Research Academy offers regular and on-site training on data marketing with GoodRelations by the best experts in the field.

Course 1: GoodRelations for Executives - 1 Day

In this one-day seminar, Prof. Hepp will explain the key technical innovation of using GoodRelations for articulating your value proposition on a Web scale and cover all strategic choices of using RDFa for your business. There will be time for individual advice.

Target audience: CEOs and CIOs
Maximum number of participants: 5
Available locations: Berlin, Boston, London, Munich, New York, San Francisco
Dates: Upon request

Course 2: GoodRelations for Developers - 2 Days

In this two-day seminar, Prof. Hepp and experienced instructors will teach all technical skills required to add GoodRelations rich meta-data to business Web sites.

Target audience: Web developers with a good command of standard mark-up languages (HTML/XHTML) and at least one popular programming language in use for Web development (PHP, JSP/Java, Python, Ruby)

Maximum number of participants: 30
Available locations: London, Munich, New York, San Francisco
Dates: Upon request

Speaking Engagements

Prof. Hepp is frequently speaking about GoodRelations, the Semantic Web, Linked Data, and E-Commerce topics at major conferences, including

• the Search Engine Strategies Conference 2009 in Chicago,
• the Semantic Technology Conference 2009 and 2010,
• the International Search Summit 2010 in London, and
• the Semantic Web Summit 2010 in Boston.

Short bio: Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr München in Germany, where he heads the e-business and Web Science Research Group, and acts as the CEO of Hepp Research GmbH. He holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Wuerzburg (Germany). His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse. As part of his research, he developed the GoodRelations and eClassOWL ontologies, now widely used by companies like BestBuy and Yahoo for describing offers on the Web. Also, he was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of the International Journal on Semantic Web and Information Systems (IJSWIS). More information and publications are available at http://www.heppnetz.de/.

Follow Martin on Twitter: @mfhepp

For booking or inquiries, please e-mail to mheppATcomputerDOTorg.