Hepp Research

Gain the Mastery of Data Marketing by Learning from its Inventor

Get Ready for the Biggest Innovation in Online Marketing Since Search Engines

research academy

Structured data in RDFa and HTML5 microdata syntax has become a strategic instrument for making the strengths of your products and services heard and visible on the Web. While traditional Search Engine Optimization (SEO) tries to bring you on top of all searches, i.e. "talking louder", visibility optimization on the Web of Data is about articulating your value proposition more precisely using small chunks of machine-readable data piggy-backed onto your existing Web infrastructure.

The Hepp Research Academy offers regular and on-site training on data marketing with schema.org and GoodRelations by the best experts in the field.

Course 1: Data Marketing for Executives - 1 Day

In this one-day seminar, Prof. Hepp will explain the key technical innovation of using structured data for articulating your value proposition on a Web scale and cover all strategic choices of using schema.org, GoodRelations, RDFa, and HTML5 microdata for your business. There will be time for individual advice.

Target audience:CEOs, CMOs, and CIOs
Maximum number of participants:5
Available locations:Berlin, Boston, London, Munich, New York, San Francisco
Dates:Ask for available dates!

Course 2: Semantic SEO and Data Marketing with Schema.org for Developers - 1 Day

In this seminar with hands-on training, Prof. Hepp and experienced instructors will teach all technical skills required to add schema.org and GoodRelations rich meta-data to business Web sites.

Target audience:Web developers with a good command of standard mark-up languages (HTML/XHTML) and at least one popular programming language in use for Web development (PHP, JSP/Java, Python, Ruby)
Maximum number of participants:25
Available locations:Berlin, London, Munich, New York, San Francisco
Dates:Ask for available dates!

Speaking Engagements

Prof. Hepp is frequently speaking about Data Marketing, GoodRelations, the Semantic Web, Linked Data, and E-Commerce topics at major conferences, including

  • the Search Engine Strategies Conference 2009 in Chicago,
  • the Semantic Technology Conference 2009 and 2010,
  • the International Search Summit 2010 in London,
  • the Semantic Web Summit 2010 in Boston,
  • the 18th International Conference on Knowledge Engineering and Knowledge Management 2012 in Galway (Ireland).

Interested? Request more information!

Call us now at +49 751 2708 5256-0
  or   send a message