Hepp Research GmbH

Since its early days in 1992, the World Wide Web has drastically reduced the effort for searching a supplier. With a few mouse-clicks, we nagivate through a giant database of potential products or services for our needs.

Overcoming stupid price comparison

Unfortunately, the individual value proposition of your goods and services gets often lost when you publish your catalog on the Web. All too often, potential customers are unable to realize the individual value proposition of your particular offer, because the search space is so big. Instead of fairly comparing thousands of options, we make random choices of a single make and model and then search for the lowest price. That's unhappy for both vendors and buyers:

• buyers don't get the best product for their preferences, and
• vendors don't get a fair compensation for their individual value proposition, e.g. included services or distinct features.

Marketing with data snippets in Web content

Since 2008, the state of the art in e-commerce has changed dramatically: The W3C has standardized the RDFa syntax for piggy-backing rich data snippets onto existing Web pages, and Prof. Hepp developed the GoodRelations vocabulary for e-commerce, now in use by major retailers like BestBuy Inc.

RDFa and GoodRelations are powerful tools for exposing fine-grained descriptions of your products and services via your existing Web applications, which will be consumed by major search engines and novel business matchmaking services.

If you are interested in using GoodRelations and RDFa for improving your business visibility on the next generation of the World Wide Web, please contact us!

We offer three main lines of services:

• Offer Data Visibility Services: We help you expose your shop data on the next generation of the WWW.
• Hepp Research Academy: Learn to use GoodRelations from its inventor.
• Hepp Research Labs: Consulting and development, tailored to your needs.